# Manifesto

#### <mark style="color:orange;">1. Vision & Why It Matters</mark>

**EXCONS** ain’t just another NFT drop. \
It’s the spark that lights **a global brand** — born in Web3, built in the real world.

Yeah, we hit bumps: no budget, a wild market, some fumbles. But we still got two golden assets: \
**a loyal crew** and **a powerful idea** about financial freedom and collective autonomy.\
\
We are now heading in a new direction:\
**launching a fresh IP** backed by community, strategically expanded into a **global brand.**

{% hint style="info" %}
**This ain’t just a mint — it’s a movement.**
{% endhint %}

***

#### <mark style="color:orange;">2. Project Breakdown</mark>

**1,000 NFTs = 1,000 equity-style shares in EXCONS**

This is community co-ownership, for real. Through a fixed and limited number of **1,000 NFTs**, representing **50% of EXCONS' ownership rights.** The other half allocated to the core team.

**🔹 Existing collection:**\
**BMPASS** – 576 NFTs\
OGs only. Early believers. Legacy crew.\
\
**🔹 New collection:**\
**OF PASS** *(Operation Freedom)* – 424 NFTs\
Fresh blood. Fresh fire. Relaunch fuel.\
\
**🔹 Total:**\
**1,000 NFTs =** 50% of **EXCONS ownership**

{% hint style="info" %}
**Each NFT = 1 vote, 1 share, 1 slice of the pie.**\
No future mints. No dilution. Ever.\
You help build the brand, you own the brand.
{% endhint %}

***

#### <mark style="color:orange;">3. EXCONS Mission</mark>

**From books to international franchise**\
We’re gunning to **build** a global **entertainment & edu-brand** around an original, viral-worthy character (***IP -** Intellectual property).*&#x20;

Think *Peppa Pig, Țup, Sonic,* or *Teenage Mutant Ninja Turtles.*\
\
This process unfolds in **two strategic phases,** with active community involvement and validation through the real market:

<mark style="color:orange;">**Phase 1 – Digital Publishing Validation**</mark>**&#x20;-** via Amazon KDP\
The **goal** of this phase is to **discover and validate a central character** that has real traction in the market and can be turned into a scalable brand.

🔸 We drop multiple book series (illustrated, fun, smart, educational, narrative) on Amazon KDP (print-on-demand) — each built around a **unique character.**\
🔸 We test key metrics: sales, reviews, page time, social buzz\
🔸 Community helps:\
&#x20;    • brainstorm characters, names, worlds\
&#x20;    • voting on favorites\
&#x20;    • push via social sharing + reviews

{% hint style="info" %}
**🌱 Goal:** Lock in THE **character** that pops off and can carry a **whole brand.**
{% endhint %}

<mark style="color:orange;">**Phase 2 – Scaling The Brand & Expansion**</mark>\
Once we’ve got our **star IP**, we begin **building a full brand** around it.

🔹 **Copyright & trademark protection** of the character and associated creative elements — to ensure exclusive licensing and international scalability\
🔹 **Development of** a **cohesive narrative and visual ecosystem**: story, universe, graphic style, values\
🔹 **Web3 integration:** collectible NFTs with in-story roles, fan memberships, on-chain licensing\
🔹 **Launch physical product lines:**\
&#x20;    • Educational & creative toys\
&#x20;    • Board games, stationery, interactive books\
&#x20;    • Gift bundles and thematic products\
🔹 **Strategic partnerships:**\
&#x20;    • Media and retail licensing deals\
&#x20;    • Collaborations with animation studios (cartoons, miniseries, mobile games)\
&#x20;    • Localization into 30+ languages for global reach

{% hint style="info" %}
**🌱 Goal:** Make this **IP global.** Multi-stream revenue through products, licenses, and multimedia storytelling.
{% endhint %}

***

#### <mark style="color:orange;">**4. Initial Raise**</mark>

• Team’s own contribution \
• Funds raised via the minting of the **OF PASS** collection\
• The BMPASS vault

**📌 Here’s how we split every dollar:**&#x20;

🔸**Validate IP** – development and release of several narrative concepts via Amazon KDP (print-on-demand books), to test market reaction and identify a winning IP&#x20;

**🔸 Branding, visual identity & product design** – defining the brand’s and character’s aesthetic&#x20;

**🔸 Original illustrations & high-quality content** – pay top-tier artists for killer content

**🔸 International launch and digital marketing campaigns** – Amazon ads US/DE/UK + PR&#x20;

**🔸 Launch an NFT collection** for the chosen character *(big chain, a free drop also for EXCONS hodlers)*

**🔸 Legal firewalls, copyright & brand protection** – fees for **trademark** in key markets, plus other legal costs *(licensing, lawyers, copyright)*&#x20;

**🔸 20% of funds allocated to the community**: *staking REWARD, $EXCONS Token liquidity pools, contests, giveaways and creative engagement events.*&#x20;

**🔸 Emergency reserve:** – for covering unforeseen expenses and ensuring early-stage sustainability

{% hint style="info" %}
The **founding team** takes **zero profit** until every **OF PASS** holder is paid back. This is a commitment to financial responsibility, transparency, and full dedication to delivering results.
{% endhint %}

***

#### <mark style="color:orange;">5. Payback & Merger</mark>&#x20;

**Full transparency, built-in fairness** \
to ensure community trust and long-term sustainability.

🔁 **100%** of Phase 1 **net profits** *(book sales)* go toward reimbursing **OF PASS** holders.

Then?:

🔐 **To unify** the collections and create a solid **co-ownership structure:**&#x20;

➡️ A **merger** will be executed **between:** \
• BMPASS (576 SFTs) \
• OF PASS (424 NFTs)&#x20;

➡️ All holders get **airdropped** the new, unified **1,000-NFT collection.** \
**1,000 NFTs = 1,000 shares** in the **EXCONS brand**’s ownership structure&#x20;

➡️ The **BMPASS vault** invested in [<mark style="color:orange;">**ProteoDefi**</mark>](https://excons.gitbook.io/excons/hq-links) becomes the official fund of EXCONS.\
It will be withdrawn only when the market is favorable — and used to **grow the brand.**

➡️ That’s permanent **ownership**, real equity. \
Granting equal rights to future **profit distribution** and **brand development participation.**&#x20;

{% hint style="info" %}
**Merger** = one collection, full clarity, forever structure.
{% endhint %}

***

#### <mark style="color:orange;">6. Ownership & Revenue Split</mark>&#x20;

Sustainable co-ownership and fair value sharing &#x20;

**🏛 Ownership structure post-merger:**&#x20;

&#x20;    **• 50% Community** – via **1,000 NFTs** \
&#x20;    **• 50% Core Team** – non-controlling

**💰 Net profit distribution** is structured as follows:&#x20;

**🔹 30% – Community** \
&#x20;    • Proportional payouts based on #NFTs \
&#x20;    • Represents direct **passive income** \
&#x20;    • Quarterly / Annual, depending on profits\
&#x20;    • **Holders will also receive exclusive products for free** when new launches occur — such as collectible card sets *(e.g. Pokémon-style)*, physical board games, or other themed merchandise tied to the brand.&#x20;

**🔹 30% – Core Team** \
&#x20;    • Ops, strategy, creative work and growth activities \
&#x20;    • Initially only **10% is claimed**\
&#x20;    • The remaining **90%** gets routed to our early believers — **Presale Origins Phase 1** backers and OG **BMPASS** holders — until they’re fully **reimbursed**.&#x20;

**🔹 30% – Reinvest & Scale Fund** \
This component powers **EXCONS**’ sustainable **mid/long-term growth.** \
The fund is dedicated to direct reinvestment in:\
&#x20;    **• Extend the IP & brand:** expansion of product lines (books, toys, educational materials, thematic NFTs), multi-language localization and launch of spin-off franchises\
&#x20;    **• Entry into new markets** through targeted marketing campaigns, partnerships with distributors, educational platforms, and major retailers in the EU, US, Asia\
&#x20;    **• Launch of adjacent products** — testing new concepts under the EXCONS umbrella, with potential to evolve into independent business lines\
&#x20;    **• $EXCONS Token Liquidity Pools** —  ensuring strong liquidity and smooth trading on decentralized markets.\
&#x20;   **🔸 Buidl out EXCONS Living:** — a green real estate project, passive housing, tech-integrated. pilot project, then scale.\
Long-term **objective:** building a **replicable passive neighborhood model** — eco-friendly, seamlessly integrated with **EXCONS identity**. \
All **Real Estate** profits go into the **same 30/30/30/10** split.

**🔹 10% – Strategic Reserve -** Safety buffer\
&#x20;    • Ensures project financial long-term stability \
&#x20;    • Managed through portofolio: \
→ 50% in solid crypto (USDC, EGLD, SOL, ETH, BTC) \
→ 50% in trad indexes (e.g., S\&P 500)&#x20;

As the brand grows, we’ll **tokenize ownership** to enable on-chain equity and liquidity.

**Tokenization** won’t dilute or alter the structure — it simply upgrades how co-ownership works, making it more **transparent**, **accessible**, and ready for **mainstream adoption.**

<figure><img src="https://3766157207-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3ALKvPxqMtlO8NoU8YvG%2Fuploads%2Fs8QpVFQ8QHNqGN2cqLXN%2Fexcons%20graf.png?alt=media&#x26;token=2a747a4a-5b5d-4b26-8dbf-5eeb226aed93" alt="" width="375"><figcaption></figcaption></figure>

{% hint style="info" %}
**EXCONS becomes a co-owned business between the community and the team**, built on equity, transparency and scalability.
{% endhint %}

***

#### <mark style="color:orange;">**The Last Collection. The First Real Business.**</mark>&#x20;

EXCONS is the **bridge:** from **web3** noise to **real-world** value.\
It’s a builder’s platform. For **believers.** For **visionaries.**&#x20;

a **platform** between a committed team and a community that deserves more than promises.

We’re done with **empty hype.** This is structure, data, **execution.**&#x20;

🎯 **1,000 slots. 1,000 shares. 1 brand.** \
💡 From illustrated books characters to **global franchises** to **passive** neighborhoods. \
🧱 From NFT to IP. From Web3 to real estate. From **dream** to **done.**

<table data-view="cards"><thead><tr><th align="center"></th><th data-type="content-ref"></th><th data-hidden data-card-target data-type="content-ref"></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td align="center"><a href="https://xoxno.com/">🎟 <mark style="color:orange;"><strong>GET IN EARLY</strong></mark></a></td><td></td><td></td><td></td></tr></tbody></table>

Be a co-founder of something real. \
EXCONS starts now, with **you!**

***
