OperationFreedom
Whitepaper v1.1
1. Vision & Why It Matters
EXCONS ain’t just another NFT drop. It’s the spark that lights a global brand — born in Web3, built in the real world.
Yeah, we hit bumps: no budget, a wild market, some fumbles. But we still got two golden assets: a loyal crew and a powerful idea about financial freedom and collective autonomy. We are now heading in a new direction: launching a fresh IP backed by community, strategically expanded into a global brand.
2. Project Breakdown
1,000 NFTs = 1,000 equity-style shares in EXCONS
This is community co-ownership, for real. Through a fixed and limited number of 1,000 NFTs, representing 50% of EXCONS' ownership rights. The other half allocated to the core team.
🔹 Existing collection: BMPASS – 576 NFTs OGs only. Early believers. Legacy crew. 🔹 New collection: Operation Freedom – 424 NFTs 👉 Mint price: $35–$50 / NFT Fresh blood. Fresh fire. Relaunch fuel. 🔹 Total: 1,000 NFTs = 50% of EXCONS ownership
3. EXCONS Mission
From books to international franchise We’re gunning to build a global entertainment & edu-brand around an original, viral-worthy character (IP - Intellectual property).
Think Peppa Pig, Țup, Sonic, or Teenage Mutant Ninja Turtles. This process unfolds in two strategic phases, with active community involvement and validation through the real market:
Phase 1 – Digital Publishing Validation - via Amazon KDP The goal of this phase is to discover and validate a central character that has real traction in the market and can be turned into a scalable brand.
🔸 We drop multiple book series (illustrated, fun, smart, educational, narrative) on Amazon KDP (print-on-demand) — each built around a unique character. 🔸 We test key metrics: sales, reviews, page time, social buzz 🔸 Community helps: • brainstorm characters, names, worlds • voting on favorites • push via social sharing + reviews
Phase 2 – Scaling The Brand & Expansion Once we’ve got our star IP, we begin building a full brand around it.
🔹 Copyright & trademark protection of the character and associated creative elements — to ensure exclusive licensing and international scalability 🔹 Development of a cohesive narrative and visual ecosystem: story, universe, graphic style, values 🔹 Web3 integration: collectible NFTs with in-story roles, fan memberships, on-chain licensing 🔹 Launch physical product lines: • Educational & creative toys • Board games, stationery, interactive books • Gift bundles and thematic products 🔹 Strategic partnerships: • Media and retail licensing deals • Collaborations with animation studios (cartoons, miniseries, mobile games) • Localization into 30+ languages for global reach
4. Initial Raise
💰 Target capital: $15,000 – $25,000 • Team’s own contribution • Funds raised via the minting of the Operation Freedom collection
📌 Here’s how we split every dollar:
🔸Validate IP – development and release of several narrative concepts via Amazon KDP (print-on-demand books), to test market reaction and identify a winning IP
🔸 Branding, visual identity & product design – defining the brand’s and character’s aesthetic
🔸 Original illustrations & high-quality content – pay top-tier artists for killer content
🔸 International launch and digital marketing campaigns – Amazon ads US/DE/UK + PR
🔸 Launch an NFT collection for the chosen character (big chain, a free drop also for EXCONS hodlers)
🔸 Legal firewalls, copyright & brand protection – fees for trademark in key markets, plus other legal costs (licensing, lawyers, copyright)
🔸 10% of funds allocated to the community – to keep our holder base active and engaged, a portion of the budget is dedicated to community-focused initiatives: NFT staking until real sales begin, contests, giveaways and creative engagement events.
🔸 Emergency reserve: – for covering unforeseen expenses and ensuring early-stage sustainability
5. Payback & Merger
Full transparency, built-in fairness to ensure community trust and long-term sustainability.
🔁 100% of Phase 1 net profits (book sales) go toward reimbursing Operation Freedom holders.
Then?:
🔐 To unify the collections and create a solid co-ownership structure:
➡️ A merger will be executed between: • BMPASS (576 SFTs) • Operation Freedom (424 NFTs)
➡️ All holders get airdropped the new, unified 1,000-NFT collection. 1,000 NFTs = 1,000 symbolic shares in the EXCONS brand’s ownership structure
➡️ The BMPASS fund invested in ProteoDefi becomes the official treasury of EXCONS. It will be withdrawn only when the market is favorable — and used to grow the brand.
➡️ That’s permanent ownership, real equity. Granting equal rights to future profit distribution and brand development participation.
6. Ownership & Revenue Split
Sustainable co-ownership and fair value sharing
🏛 Ownership structure post-merger:
• 50% Community – via 1,000 NFTs • 50% Core Team – non-controlling
💰 Net profit distribution is structured as follows:
🔹 30% – Community • Proportional payouts based on #NFTs • Represents direct passive income • Quarterly / Annual, depending on profits • Holders will also receive exclusive products for free when new launches occur — such as collectible card sets (e.g. Pokémon-style), physical board games, or other themed merchandise tied to the brand.
🔹 30% – Core Team • Ops, strategy, creative work and growth activities • Initially only 10% is claimed • The remaining 90% gets routed to our early believers — Presale Origins Phase 1 backers and OG BMPASS holders — until they’re fully reimbursed.
🔹 30% – Reinvest & Scale Fund This component powers EXCONS’ sustainable mid/long-term growth. The fund is dedicated to direct reinvestment in: • Extend the IP & brand: expansion of product lines (books, toys, educational materials, thematic NFTs), multi-language localization and launch of spin-off franchises • Entry into new markets through targeted marketing campaigns, partnerships with distributors, educational platforms, and major retailers in the EU, US, Asia • Launch of adjacent products — testing new concepts under the EXCONS umbrella, with potential to evolve into independent business lines 🔸 Buidl out EXCONS Living: — a green real estate project, passive housing, tech-integrated. pilot project, then scale. Long-term objective: building a replicable passive neighborhood model — eco-friendly, seamlessly integrated with EXCONS identity. All Real Estate profits go into the same 30/30/30/10 split.
🔹 10% – Strategic Reserve - Safety buffer • Ensures project financial long-term stability • Managed through portofolio: → 50% in solid crypto (USDC, EGLD, SOL, ETH, BTC) → 50% in trad indexes (e.g., S&P 500)
As the brand grows, we’ll tokenize ownership to enable on-chain equity and liquidity.
Tokenization won’t dilute or alter the structure — it simply upgrades how co-ownership works, making it more transparent, accessible, and ready for mainstream adoption.
The Last Collection. The First Real Business.
EXCONS is the bridge: from web3 noise to real-world value. It’s a builder’s platform. For believers. For visionaries.
a platform between a committed team and a community that deserves more than promises.
We’re done with empty hype. This is structure, data, execution.
🎯 1,000 slots. 1,000 shares. 1 brand. 💡 From illustrated books characters to global franchises to passive neighborhoods. 🧱 From NFT to IP. From Web3 to real estate. From dream to done.
Be a co-founder of something real. EXCONS starts now, with you!
Last updated